Racing Australia Annual Report 2016

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14 | RACING AUSTRALIA ANNUAL REPORT 2016
OPERATIONS CHIEF EXECUTIVE
OFFICERS REPORT continued
(iii) Racing Jobs website
is a web-based platform that allows
employers within the racing industry to advertise
positions. It has also been developed to assist job
seekers looking for employment within the racing
industry. The main aim of is to
promote, encourage and strengthen employment
within the racing industry and to assist both industry
employers and job seekers.
Each position is individually reviewed, to confirm that
the position is relevant to the racing industry to ensure
that a high level of information is provided and that the
position is not inappropriate, misleading or promotes a
product or service.
Consistent with a strategy to maximise Racing Australia’s
digital products and assets throughout the year an
optional premium listing service was successfully
launched and embraced by employers.
16% of job listings are now via the new paid premium
listing service.
(iv) Google Adsense
Racing Australia’s strategy of maximising its capacity to
generate income from its digital products and assets
was boosted throughout the year via the introduction
of Google Adsense to the Racing Australia and Racing
Jobs websites. Following extensive testing and analysis
strict controls were established on the Google Adsense
advertisements which are permitted to be displayed
on Racing Australia websites. Traditional premium
advertising was retained based upon existing controls.
Since being introduced late in the financial year 18%
of advertising revenue is now derived from Google
Adsense.
(v) Design and Hosting Services
Throughout the year Racing Australia has continued to
work closely with the industry to develop and maintain a
diverse range of websites, mSites and enhanced digital
functionality.
In many cases the extent of Racing Australia’s
involvement in building and maintaining websites and
mSites is not clearly identifiable. Working quietly in the
background to reinforce and build the brand of our
client and to help build the relationship between the
website and mSite user and brand is paramount for
Racing Australia.
Racing Australia leverages extensive experience in
developing and hosting full websites for clients such as
race clubs and racing carnivals. Where a client has an
existing website but is looking to integrate enhanced
Racing Materials (such as Fields, Form, Results), Racing
Australia offers an iFrame and other custom solutions.
3. SINGLE NATIONAL SYSTEM
During the course of the year development and
implementation of the Single National System (SNS)
project has delivered to the industry the capacity to
provide participants with a significantly enhanced
experience when interacting with core industry
functions and processes.
Importantly the SNS is not about changing who performs
the business process rather providing a set of unified
tools which also empower industry participants to transact
online rather than completing paper based forms.
Nearing its completion the SNS encompasses every
aspect of Principal Racing Authority and Racing Australia
racing related activities, delivering an unparalleled
opportunity for greater efficiencies, removal of
duplications in infrastructure in each State and Territory
and substantive benefits for industry participants
including but not limited to licensing, ownership/horse
registration, stakes payments and bonus scheme
administration. Stewards and Handicappers along
with Racing Departments are amongst key industry
stakeholders who will also benefit from access to the SNS.
The premise of the Single National System has been,
and remains, the view that it will provide a level of
consistency, efficiency and integrity to the thoroughbred
racing industry across Australia.