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RACING AUSTRALIA ANNUAL REPORT 2016
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2. DIGITAL
(i) Racing Australia website and mSite
Within Racing Australia’s competitive set the Racing
Australia website and mSite continue to be the number
one industry owned and operated online source of
national Racing Materials.
(Source Experian Hitwise)
(ii) Racing Australia website and mSite trusted sources
of Racing Materials
The reliability and timeliness of Racing Materials
flowing to the websites continued to be a key focus
for Racing Australia. During the last 12 months the
websites were available 99.99% of the time. Over 365
days the websites were unavailable for just 1 hour
and 10 minutes due to unplanned outages. The major
outage occurred on one occasion due to a state wide
telecommunications outage.
Notwithstanding website availability of 99.99% over the
twelve months, as part of Racing Australia’s ongoing
investment, further upgrades to the Racing Australia
infrastructure supporting the websites were completed
throughout the year. These upgrades ensured
additional capacity was put in place to support the
ongoing growth in traffic to the websites.
Racing Australia’s role as the compiler of Racing
Materials across Australia via the nominations,
acceptance, scratching and stable return process
(excluding WA) means that the timeliness and accuracy
of the Racing Materials being displayed on the Racing
Australia websites is also dependent on our people and
processes.
Key functions of the Trainers and Racing Services
Centre such as the release of Nominations,
Acceptances, Riders and Scracthings are monitored
on a daily basis with the monthly service standards
published on the Racing Australia website. In all cases
service standards were exceeded across the year. For
example the release of scratchings is a particularly time
critical publication on which many industry participants
are reliant. The most common example of this is the
close of scratching’s at 7.30am with final scratchings to
be released by 7.45am. Over the year scratchings were
released 98.93% of the time in accordance with the
service standard of 7.45am.
The average number of page views to these sites
increased by 865,900 per month from 7,650,000 in
2014-2015 to 8,515,900 per month in 2015-2016. With
in excess of 102,190,800 page views for the full twelve
months these sites continued the important role of
providing Racing Materials and services to the industry.
The transition of traffic from desktop continued with
48.2% via desktop and 51.8% via mobile and tablet
devices.
Source: Google Analytics
Racing Australia website and mSite
continue to be the number one industry
owned and operated online source of
national Racing Materials.
During the last 12 months the websites
were available 99.99% of the time.
Desktop (48.2%)
Mobile (33%)
Tablet (18.8%)