On Track Magazine Spring 2021
31 The organisation employs more than 2,500 people across a network of almost 70 distribution branches and has nearly a thousand trucks delivering fresh and processed foods and dry goods. The next generation of the Smith family now controls the day-to-day operations of PFD, with Rick still involved but in a more advisory capacity and as a Board member. Along with Kerry, Rick’s son, Lindsay looks after various wholly owned joint ventures under the family’s control, and his daughter Sharon oversees their philanthropic activities. Rick admits that he has turned down numerous approaches over the years from private equity firms and competitors looking to buy into the business. However, in June this year, he finally completed a deal three years in the making that saw Woolworths acquire a 65% buyout of PFD Food Services. Despite the takeover, PFD will continue to operate independently under chief executive Kerry Smith, and Rick will still provide valuable guidance. Philanthropy It is no surprise that Rick Smith is heavily involved in philanthropy – a self-made man who wants to give back and help others. His daughter Sharon looks after their philanthropic endeavours, and among the many charities they support, Rick references the work they do to support the Cabrini and the Alfred Hospitals. This would be a valuable endeavour at any time – but is needed now more than ever. Rick also tells me about the Reach Foundation – founded in 1994 by Jim Stynes and Paul Currie to help develop the social and emotional wellbeing of young people. In my research, it came as no surprise to uncover several videos from staff at the Reach Foundation thanking Rick for his generous contributions to their projects. While PFD Food Services is a highly valued commercial partner of the MVRC, it has also supported various other sporting clubs. Back in 2000, Collingwood Football Club was working its way out of the doldrums, and Rick put this hand up to help. Rick with son, Lindsay, and daughters, Kerry and Sharon
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