Racing Australia Annual Report 2017

16 | Racing Australia Annual Report 2017 2. PUBLISHING (i) Racing Australia website and mSite The average number of page views for the Racing Australia website has increased by 654,738 (7%) per month from 8,515,900 per month in 2015-2016 to an average of 9,170,638 per month in 2016-2017. Operations Chief Executive Officer’s Report continued 2014-15 7,650,000 2015-16 8,515,900 2016-17 9,170,638 AVERAGE NUMBER OF PAGE VIEWS FOR RACING AUSTRALIA WEBSITE Desktop (44.28%) Mobile (37.86%) Tablet (17.86%) Source: Google Analytics RACING AUSTRALIA WEBSITE USAGE BY DEVICE TYPE (ii) Website Design and Hosting Services Leveraging Racing Australia’s extensive infrastructure and resources, Racing Australia continues to develop and maintain a number of websites for the Thoroughbred racing industry nationally. (iii) Racing Jobs website The Racing Jobs website continues to provide job seekers and employers with a national employment service which promotes, encourages and strengthens employment opportunities in the Thoroughbred racing industry. Over the course of the year 1,728 job advertisements were placed on racingjobs.com.au with over 1,500 job seekers registered. While use of the service is free, the paid premium job advertisements placement service which provides employers with the opportunity to prioritise the promotion of the job advertisements has continued to grow with over 173 advertisements being placed. Over the full financial year the Racing Australia website traffic grew to in excess of 110,047,656 page views. Based upon independent industry tracking and analysis racingaustralia.horse continues to be the number one Thoroughbred Racing Industry owned and operated Racing Materials website. Over the financial year the Racing Australia website averaged 39.52% market share of PRA (Principal Racing Authority) and Racing Australia industry websites (Source: Hitwise).