26 RACING AUSTRALIA ANNUAL REPORT 2021 RACING AUSTRALIA EVENTS AUSTRALIAN WORKFORCE DEVELOPMENT FORUM Supported by: Godolphin, Marsh, QBE, Racing Australia, TABCORP and Thoroughbred Industry Careers Hosted by: Racing Australia Location: The Australian Turf Club, Royal Randwick, April 23rd and 24th 2021 Obtain.Train.Retain Racing Australia, in conjunction with the Principal Racing Authorities, Godolphin and Thoroughbred Industry Careers, under the banner of Together for Racing International, hosted the inaugural Australian Workforce Development Forum. This was an opportunity for the Thoroughbred Industry to come together, discuss and workshop issues surrounding obtaining, training and retaining the most important part of the industry, aside from the Thoroughbred, our people. The theme over the two days was collaboration and participation with people having the opportunity to engage with the panel which featured some of the most powerful and independent thinkers within the Thoroughbred Industry. WATCH THE VIDEO A short video is available at https://www.togetherforracinginternational.com/ australian-thoroughbred-workforce-developmentforum/ A series of objectives guided the conversation and collaboration over the two days 1. T o develop recommendations to obtain and attract people to join the Thoroughbred Industry workforce and to minimise barriers to entry. 2. T o develop recommendations on the approach to marketing and promotion of the industry to drive awareness and challenge perception issues. 3. T o develop recommendations which improve the retention and upskilling of staff over the next 5 years. 4. T o develop a list of potential educational and training recommendations that are attractive, affordable, and accessible to build the skills necessary to sustain our industry into the future. 5. P articipants will identify a practical process for developing and coordinating a national 3- year education strategy reflecting Forum outcomes. And from these objectives a series of questions where to be considered 1. I dentify initiatives that could be implemented to increase grassroots engagement. 2. G enerate methods to reduce barriers to entry to the Thoroughbred Industry. 3. S elect a target market. Brainstorm 3 key marketing messages to target this audience. How will these messages be delivered? 4. I dentify 5 high level approaches to improve workplace retention. 5. I dentify a sector of the industry where your group feel skills are lacking and outline steps that can be taken to create education options that are attractive, affordable, and accessible.
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